Building a visual universe for a growing smart home brand.
Evolving Hydrific’s visual identity across web, email, print, and having a little more fun with what a smart home brand can feel like.
Timeline
October 2024 - Present
Roles
Lead Designer, Brand & Marketing
Tools & Platforms
Figma, Adobe Creative Suite, Klaviyo, PostPilot, Shopify
Rethinking the visual direction.
⤴
A look behind the scenes at how the visual world started coming together…
A look inside:
01 Landing page hero
web & motion
02 Email campaign
design & lifecycle
03 Product imagery
photography & art direction
04 Direct mail
print & campaigns
Giving a smart home leak detector a new story to tell.
01 Landing Page
No hero video, lots of words, and a pretty cool product that deserved a better introduction.
What changed
→
From paper...
The process
To premiere (pro)
02 Email Campaigns
Giving leak detection a little more personality, one inbox at a time.
03 Product Imagery
Making a little device look its best, with art direction, edits, and a helping hand. Literally.
A little something for your mailbox.
04 Direct mail
⤵
4,000+ mailboxes later…